Check this out:
https://www.fujifilmholdings.com/en...ts/2016/pack/pdf_TOP/Review-of-Operations.pdf
Fuji is turning profits now. They're diversifying away from film (getting into the healthcare market), but they're still turning a profit in film. in 2013 they were operating at a loss. In 2016 they pulled in 32.2 billion Yen in profit. Their film division sales was UP 3.9% and they made almost 150 billion Yen more off of film than digital (249.9 vs 103.4). Their camera lines, both digital and film, only make up 14% of their business.
It's old news from 2016, but it does show that Fuji would be dumb to exit the film market completely. They've already got a lot invested into it, and it's making them money. They're a smart business, and you don't walk away from easy profit just because it's not the main source of your business anymore.
Here's last year's financial statement:
https://www.fujifilmholdings.com/en/pdf/investors/integrated_report/ff_ir_2017_all.pdf
On page 17, they talk about their commitment to continuing film. It basically says the company is growing and becoming less reliant on film sales, which is smart given the market. However, they seem to feel a social need to provide film and are willing to accept that role.
So I don't think Fuji is going to give up E6. That's their main social contribution to film. I think they're just looking for ways to make it a more stable and sound business model for them. They cut out Acros and others to make sure they films that don't turn a profit don't drag down the ones that do. That being said, I wouldn't be surprised to see them whittle down their production runs and offerings. So it might turn into a scenario where they only produce the film a few times a year. If they do that, it won't be unusual to see expired film for sale from major distributors and retailers in between runs.
Before Fuji discontinues E6 film, I bet they'll exit the digital camera market. They have a smaller market share, there's less profitability for them in that sector, and less potential for future growth. That's probably why they're getting into the digital medium format, as that market has fewer players, and they may see a better potential for profitability.