I find it a bit interesting that the stocks via EK are the same price as they are via Alaris. I would have assumed ditching a middle man would bring down cost some. There does seem to be some difference with Gold, but Ektar is about $15 for a roll of 36 and that's the same as what Alaris is selling it for.
My hope for some cost control when it comes to color sheet film is dimmed. $30 a sheet is bananas. I know it's not the same base, and I know the production is lower, but it will never make sense to me that the same physical amount of film is double the price of the 35mm version, which has it's own packaging and canning costs associated with it. In 2005/6, it was SO much cheaper. A box of 8x10 Portra VC or NC was about $80. In inflation adjusted terms we're talking about $130. But somehow Portra 400 in 8x10 is $329 and 160 is like $280. I even read that Alec Soth is having a hard time justifying 8x10 color with these prices.
Luckily for me personally my work has moved almost entirely to B&W, but maybe I'd be shooting more color neg it if was viable in larger formats.