That’s 5x7, not 4x5. B&H lists that same box for $500. But 4x5 is $80 / 10 sheets, so $400 for 50 sheets.
How did I miss that? Thank you for pointing that out.
5x7 color anything is so rare!
Personally, I think we are getting back into "Depression Era" spending as far as color sheet film is concerned. What I mean by that is a story my Father (who grew up on the tail end of the Depression) used to tell me. They had a battery powered radio; their only real form of entertainment; no electricity in the rural farm they worked. Once a month, they would take this one battery down to the local merchant and have it charged via a windmill dyno. When the battery ran out of juice later that month, that was it for entertainment until the next month.
At best, this box of 5x7 would be my yearly battery...