I've been a graphic designer for about 20 years. I worked in the music business mostly - making CD covers and posters and websites.
Everything you've seen so far on our website and Kickstarter has been my doing - except the original FILM Ferrania logo, which was done in Italy more than a year ago - and acknowledging of course that Ferrania history is full of amazing designs that I have used as a basis for the "new" look.
But with that said - we want a timeless identity that spans not just a logo but all packaging, website, etc. etc. Something that nods to the past but is modern and unique. Something that will look amazing today and 20 years from now. Something that can endure just about anything we throw at it.
As such, we're going to hire a proper creative studio to make our new identity.
Until then, we'll continue to take cues from the past designs and just keep everything looking fresh...
Well i must say you have certainly done a great job on the website.
Cant wait to see what you guys come up with next year.
Right now im itching to get my hands on my first roll, i cant wait to shoot it!
It is a nice design. If I may give 2 suggestions:
1- There's a bit too much red. The bottom part with "color reversal film" could be in black. That would be better for separation from the film Ferrania logo.
2- The DX code could be 003854 which is the old code for Imation Chrome 100. On the bottom of the label it should be DXn.
I couldnt find the correct DX number for Imation Chrome 100 when i googled it, so i used one for what was supposed to be a 36 exposure roll of solaris! lol
What exactly is DXn? Ive only seen this on a couple of Kodak products, My rolls of Elitechrome and Provia dont show this. I take it that it was an improvement to the original DX code system? I could not find any images of the DX logo, and didnt have time to draw one up, so i just wrote DX there. lol
Of course, as I said this was a rough concept and i would not expect Ferrania to even use it, however i would be very much humbled if they did base their design on this
