Gosh. Piles and piles of good books were available to the public; not only serious photographic chemistry and theory texts, but for decades Kodak printed whole series of excellent well-illustrated consumer data guides, easily read soft-backs on all kinds of photo topics, along with more intense graphic arts guides. Mountains of exposure information in them, though the specific films choices have obviously changed over the years, and they had their own ideas of how to best cook your negatives. I have a pile of their guides myself, going clear back to the 1930's.
Darkrooms were once popular, and plenty of introductory darkroom guidebooks were published, with plenty of specific film and development information. AA might have done a good job popularizing his own version of the Zone System, but he wasn't the only one doing so long before Phil Davis. Around here, used bookstores often have hundreds of old how-to photography and darkroom books. Entire magazines were once dedicated to this, and I don't mean doofey ones like Popular Photography. And there's nothing technical about AA's,The Negative. It was tailored to beginners. And for those of you who apparently think writing didn't even exist before the keyboard, the web is a place you can go for tons of valuable archived older material, if you know where to search.