Orwo colour film teaser?

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flavio81

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Is it just me, or is anyone else not quite grasping ORWO’s logic with this product?

When the rumblings of this film and its Agfa heritage began to hit online, it sounded as though it was going to be an ECN-2 product, obviously not to compete with, but in some ways an alternative to, the Vision films, at least in a small way. Well, this it certainly is not.

However, the whole C41 process design without remjet when the entire film industry is already set-up for ECN-2 with remjet baffles me. Am I missing something here?

This. It doesn't make sense.

As @koraks said, you either make an ECN2 film or you make a C41 film (forget about the remjet layer, i mean about the dye coupler themselves, etc). These two processes use a different color developer.

You can make an ECN2 film that looks acceptable on C41 process (i.e. the Kodak Vision films repackaged by CineStill), but it sounds really silly to say you designed "a C41 movie camera film".

Unless there are some advantages for movie labs to switch to a C41 process!!
 

foc

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The only long-roll/continuous C-41 35mm roller processors in Europe are located at few industrial photo-labs

Do you know the names of these labs?

My understanding was that all these high speed C41 processing machines ceased operating back in the early 2010s due to lack of volume. These machines were designed to develop 1000+ rolls of film per hour.

When digital photography took over from the mass film market, these large labs with high volume film processing were unable to down size.

Here is a video explaining these wholesale large volume photofinishers.

 

AgX

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These large labs still exist, cranking out a billion prints a year just at one firm, part of it RA-4 prints.
Yes, of course the film development dramatically shrunk at industrial labs, but such roller processor is still more economic than their hanger installations for none-C-41, none-135 processes. But now such roller processor no longer runs in line with a twin 24/7 but maybe hours a day. Or some day, as over-night delivery is a matter of the past. Even most small labs once dedicated to commercial photographers only run their hanger processors a few hours per week...
 

brbo

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This. It doesn't make sense.

As @koraks said, you either make an ECN2 film or you make a C41 film (forget about the remjet layer, i mean about the dye coupler themselves, etc). These two processes use a different color developer.

Unless you want to sell film to both, cine and still users, and you have verified that C-41 will work for both of them.

I think that we might be underestimating the post production with assumption that they can only work with low contrast, low saturation material. For example, recently they filmed an entire season of a popular show on Ektachrome E100 cross processed in ECN-2. It's lower contrast and saturation than cross processed in C-41 but still not even close to an ECN-2 negative (scanned it's very "workable", I do it from time to time myself). So if they can make that work, C-41 will be no problem.

Of course, Hollywood will not switch to ORWO, but ORWO might pick some smaller productions (or those looking for a distinctive look) and those can be processed at two processors they have installed (UK & Germany). I'm thinking that decision on C-41 was a technological constraint on their side and the still photo crowd's hunger for C-41 film at the moment meant that there was now a low(er) risk entering colour cine film business. So if that doesn't really pan out, they can still sell larger chunk of their film to still photographers.
 
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