But Ilford is the one old-school photographic company that isn't in ashes, and doesn't need to be reanimated. If I had a product range like theirs I wouldn't change anything; not even the colour of the box. Well, maybe I'd put in place a substantial discount for people in the north of England, but nothing else. They and we have lived with the two-Harmans (oops) two-Ilfords situation perfectly well for some years.
You may call me a grouch if you like; I think the guy in the Youtube vid's a chump. He's speaking with no more information than us, chatting here; only he has a deal more cheek, to tell us as if it's news what we have been saying, and a day or two later. If one of us posts a new finding - a new post on one of the relevant accounts, or a new silly idea about what it might be, that asks about thirty seconds of reading time from the rest of us. That guy just wasted eight-and-a-half minutes of my time to tell me 'I know no more than you do, but here's a summary of some gossip I have read, some of which is by you'. The cat was the only interesting thing in the video.
It occurs to me that Joaquin Phoenix is a vegan. The launch is obviously going to be a colour film, based on a vegetarian agar emulsion, made in cahoots (not collaboration - cahoots) with Joaquin. Joaquin himself is pulping seaweed (or something) as I speak.