This is a bubble and will crash hard. Right now, companies can triple their stock price just by adding the word "Blockchain" to their name. Think I'm joking?
The Long Island Iced Tea Company renamed itself "Long Blockchain" and it's stock price tripled over night.
No one on Wall Street understands what the hell "blockchain" is but they've heard it has something to do with Bitcoin. Bitcoin, as you may have heard, has gone from being worth nothing to having a valuation in the billions in the last couple of years. So now anytime Wall Street hears of a company doing something with "blockchain", they act like it's guaranteed that the company will explode like Bitcoin has.
Kodak is just cashing in on the ignorance surrounding the fad. In a month or two, the world will figure out that blockchain is a just a description of some fancy math and it isn't worth anything without a solid business plan behind it and every company that rode the boom up is going to ride the crash back down even farther.