This is an act of desperation or possibly deception. This is Kodak teaming up with some unsavory individuals. Kodak's contribution is it's "Meatball", the Kodak logo. Whatever that's worth these days? It's no different than seeing Polaroid branded televisions or, back in the day, VHS tapes.
As has been pointed out, there's a bunch of hedge funds that have accumulated Kodak on the way down. Now the feeble minded, "blockchainophiles" are being led like sheep to the slaughter with a promise of untold gains in the stock price. The general stock market is in a bubble. The P/E ratios and dividends do not support the prices of most stocks. But KODK has no Price to Earnings ratio because it has NO earnings.
The groups that will benefit from this are the insiders, and the hedge funds. How far it goes before it collapses is anyone's guess. This very well lead to a collapse that will do in Kodak film. Maybe the best that could happen is that this blockchain nonsense is enough of a distraction, that Alaris, could sweep in and buy the film operation, 100%, along with all the rights to cameras and everything photographic. That might give Block Chain Kodak, enough cash to fend off the bond holders for a few more months. How is Kodak planning to pay the interest on their debt with such a half baked scheme? Of course there are sales organizations that can sell Ice Cubes to Polar Bears, so funding might not be a problem for a while.
I'm a old school guy. I invest in things that are tangible and I can understand. I would love to have the Kodak CEO try to explain this to me. Show me the money!
Best Mike