Well, Alan, I look at all hues that way, not just fleshtones. And even photographic fleshtones are not necessarily fully realistic, but fall into what we stereotypically find acceptable and pleasing.
The point is, I don't try to do the impossible, and make photographic color identical to visual reality, which it never will be, but do try to understand the specific strong and weak points of every relevant film in my arsenal, in order to use it to my best advantage. The choice of color films is thinning out, yet at the same time, the current Kodak color films are their best ever in that respect. But still, there are all kinds of hues in nature which are very difficult or impossible to reproduce photographically. That's just the way it is, and we have to work within our limits. Photoshoppers might think they can walk on water; but they can't do that either. In fact, a lot of the time they dive head first into some mud hole.
In terms of marketing color, you'd be amazed at just how internationally organized that is. When I was involved at my own little end of the business in color consultation, I had a number of personal conversations with the head of the International Color Council. Of course, he made about fifty times more money a year than I did, but was still a great guy to chat with,
and highly competent.