Did "it" ever look good for this venture.?
Pardon me for exaggerating a bit, but........... talk about rearranging the deck chairs on The Titanic
I think what makes the Ferrania saga so interesting is that there is a market for their films. For example, the site I linked to earlier is now sold out of their 2029-dated "pilot run," less than 24 hours after I shared the link here. Probably a total coincidence, but evidence either way that there are people who want to buy their films. The film was not in stock long.
If they can get their management problems out of the way and acheive consistent production, based on their products I think there is a path for them to become a notable player in the B&W market - certainly above Orwo, Rollei, etc, possibly "third" behind Kodak and Harman.