Ah, I see.
It stands on it's own. It's like asking why calligraphy still exists when a word processor can do it perfectly every time. I find that shooting film does give me some 'cred' with clients. They used to think it was odd but now they view it as an arcane dark art that was forgotten in the fog of history only to be practiced by hunchbacked Igors under the flickering light of torches in the subbasement. I encourage that view and bank on it.
Thank being said, 90% of my personal work is done on film. Because I enjoy it. I think Cinestill is doing good though.
They are not doing net harm right now. But if they, in their PR and communication, to any degree successfully promulgates the notion that film is merely a quaint, comedic sidekick to the real thing, then film is worse off in the long run.
And that’s of course really unfair apart from hurting public perception, because film is vastly superior in most ways to silicon based electronic capture.
The basic profiles are very different.
Film is better in a psycho-optical sense and in a straight technical sense.
The difference in quantum efficiency is
A. Made entirely too much of.
B. Not as big as the electronics sellers PR will have you believe.
C. Not at all fundamental to film and silver halide as basic technology.
Kodak should get their act together and release their own pre-rolled Vision3 and the other films. Either in C-41 versions or make ECN2 kits and development easier to get at.
Some will say that we are almost there with Portra 400. But that’s simply not true.
Just do a quick comparison with the hundreds of photos done on either film on Flickr.