Yes, one of the advantages of retirement is that you can drive down to the Leica Store and pay for parking, which likely costs more than the free roll of film, and then you can shoot it, and then drive down to the Leica Store to drop it off and pay for parking, which likely costs more than the free processing, and then drive down to the Leica Store and pay for parking and pick up your prints and discuss them with a "brand ambassador" which, if you read the job description, is a sales clerk. On the upside, you will get three opportunities to fondle an M11. I've been to a Leica Store on a number of occasions, and once I got to fondle an M10, and based on that experience, if some one gave me one, I would use it. I'll have an opportunity to fondle an M11 this coming January. Alas, the offer of free film and processing will be long over by then. Fortunately, I will be taking the bus, so I'll only be out a couple of dollars, and there are several photo galleries right around the corner from the Leica Store which I like to visit.