I'm wondering what people think about supporting certain brands that show dedication to film photography rather than purchasing from cheaper brands that likely won't be around for the duration. It may be easier to illustrate with an example than to explain it. Ilford is a company that has shown commitment to film photography throughout the years. However, you can buy film from some other brands at a considerably cheaper price on a regular basis. Do you pay the additional amount to support a company that is likely to be around until the end, or do you buy the cheaper film from a company that we'll say likely won't be in it for the long haul? Such is the dilemma that I'm in. I'd appreciate everyone's thoughts.