Just my 2p of speculation.
As these things go they probably did some market research and came up with a price that would sell the number needed to make a profit. If the target market is doctors and lawyers 3k may have been right on the money. If their market were professionals it wouldn't be a fixed lens folder, but a competitor to the Mamiya 7. If their market was the hobbyist the camera would need to be competitive with or under the DSLR's at the upper end of the consumer market (D300, 40D). No one in this day and age commits to a product like this without first understanding their customer (what do they want what will they will pay) and their own manufacturing costs (can we build what they want at a price that will sell and produce a profit). The technology used in this camera is found on some pretty inexpensive equipment, but that equipment is sold in then 10's if not 100k volumes. I think a camera this simple can be made for 1-1.5k if the volume is there. I suspect that the camera is intended for a short run at a reasonably high price and will be marketed to those who buy for cachet. This would, in my scenario, make it a 2.5 to 3k camera with a short production run.
More idle speculation follows.
I think you might be right but there's one confounding factor: FujiFilm also make film. Could they be endeavouring to increase their film sales by the production of this camera? Would that be factored into the price?
While the increased film sales from buyers of this camera would likely not be a huge factor in itself, the positioning of FujiFilm as the brand committed to silver based photography might be behind the design of the camera in the first place and this dividend might be factored into the price.
I know this is pretty tentative but I don't think that the camera would have been produced at all, or licenced to Voigtlander, if it was destined for a very small production run. Do Voigtlander 35mm rangefinders sell for Leica prices? How would this product fit into their strategy at $3000 a pop?
If anyone's keeping a book on who's closest to the mark I'll say $US1500 street (not list) price when the Bessa is sold in the US.
From my observation most casual photographers (the doctors and lawyers you mention) wouldn't see this camera as a status symbol like a Leica and it doesn't have enough bells and whistles to push their "toy" buttons. I can't see this taking sales away from the high end digital SLRs with booster packs and flash guns and cool accesories and fast lenses and blah blah blah.