I think that's the idea behind it, yes
There are some technicalities I presently don't know yet. For instance, on a multi-layer gum or carbon transfer print, there's always the issue of paper shrinkage and warping that creates alignment problems between the color layers. With gum, you typically 'solve' this by selecting a paper that doesn't warp and shrinks predictably, figuring out what kind of sizing doesn't negatively influence the warping behavior, pre-shrinking the paper and then handling it in a very specific way in the printmaking process (e.g. always hang to dry by the same end). With carbon, what you typically do is use a multiple transfer where you initially assemble the print on an intermediate support that's dimensionally stable, and ultimately transfer in one go to the final support paper.
Perhaps I'm missing something, but to the best of my knowledge, this would still apply to the Printmaker's Friend product just the same. The workflow would resemble a gum print workflow, and still have the same inherent challenges regarding registration through multiple wet stages. I don't know (and don't think) that a carbon-like workflow is possible with Printmaker's Friend, where the image is first created on a dimensionally stable support and then transferred to paper at the end. But perhaps it behaves sufficiently like gelatin to make the same thing possible...?
In any case, the process would indeed be simplified in many ways, and in that sense, Printmaker's Friend could be a "carbon-killer" and "gum-killer".
On the other hand, I think we're going to end up with similar considerations that we have for other printing techniques as well. For instance, what's the difference between a color carbon transfer print and a color RA4 print, or even a multi-layer photopolymer intaglio? There are subtle (sometimes quite apparent) differences in how the material looks and feels. This will likely be similar for Printmaker's Friend, although I expect the difference between that and a gum or carbon print to be more subtle. Still, a Printmaker's Friend print will never be actual/genuine animal gelatin or gum from a tree. Whether that's relevant for the print as such - I doubt it. But it certainly
feels relevant to me as a printmaker. Sure, a synthetic polymer (PF) will likely work just great. Sure, there's nothing wrong with updating our workflow with modern materials (Yupo is a blessing, so is DAS instead of dichromate etc.) But at what point does a carbon print stop being a carbon print? For me, the gelatin is essential. The fact that the print essentially consists of a dead animal mixed with a pigment is important.
So I think there are subtleties that will continue to make a difference. They will be subtleties for sure, though. And in the end, I think the development is a useful one - if this product brings pigment printing processes within reach for a larger audience, I think it's worth it. And although some carbon and gum printers will likely transition to this new product, I also think that 'genuine' gum and carbon printers will remain, and new ones will enter the field from time to time.