I'm following Reflex with great interest and I hope success for them, but I'm surprised by those show disdain for the endeavor. Yes, there are plenty of 30-50 year old SLR cameras out there - cheap and plentiful. But there are also plenty of cars from the 1950's in Cuba...that doesn't make them great cars. Look at all of the advances that modern digital photography enjoy. I would love to have those features on a film camera. Here's one example; at 55 years old, my vision sucks. I would love a film SLR with autofocus - modern, fast, accurate autofocus - not the hit-n-miss autofocus of the 1980's.
If Reflex is going to offer a camera with similar features of those I have from the '70's & 80's - then I say "why bother". However, if their goal is to bring film photography up to current standards, then I'm all in.
Here's an SLR concept: how about a SLR that can take digital photos and film, a D/A-SLR.