Both are important. The results are the most important i feel, but what is represented and how it got represented is also important, at least in some cases. If I am buying a photograph to hang on my wall, and it is represented as something that occurred, but is in actuality a composite, I may take that into consideration (I may still buy it in any case, but want to start with some facts). If the artists refuses to reveal anything about it, I will take that into account also. If someone is selling me a painting,it is inferred that it was hand painted. If it were inkjet printed, It has less long term value. If it were certified as hand painted, I would want to know of the existence of ink jet printed copies also. I have a copy of [numbered drawing repro] John Lenon, "Suddenly 38" 290/300. If it were 290,000/300,000, I would likely have expected to pay less for it.