I can’t comment on the marketing by Freestyle or others. To be perfectly honest I doubt there is much rhyme or reason to it.
The chemistry of why an XTOL-like developer self-replenishes, however, is relatively straight forward.
The precise/exact proportions in the commercial XTOL formula are not known (and have changed a little over time in any case). In fact at various times the alkali/buffer has been swapped between metaborate and borax, for example. I was worried enough at the time to seek out Dick Dickerson for discussion.
But we don’t necessarily need the precise formula. We know what’s in it, proportions to a pretty close approximation, and how it works. I can’t comment on all the clones out there but the Freestyle product appears to be basically the same, although I don’t know what metal sequestering compound they are using. That’s another issue.
A high sulfite, weakly alkaline, buffered, properly balanced Phenidone-ascorbate developer should self replenish.
I’m not forcing anyone to do this, obviously.
Edit: typo