Kodak Reintroduces Ektachrome.

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trendland

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If I should have test films from new Ektachrome I also wouln't tell you yet.........:tongue: !

with regards

PS : I've No need to have burglars in the garage sunday nights...:D
 

wyofilm

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secret market

What is the purpose of a secret market? Excuse my ignorance on what a secret market is as I am no marketer. I've heard of limited markets, restricted markets, and test markets, but never of a secret market. Test markets are used used for info on pricing and product placement. I've never heard about a secret market where someone pays for a product then has to be quite about it.

Now, I can assume Kodak has sent product out to select people for testing, and this surely could be secretive. However, this would fall under the realm of technical data collection. How does it perform in real life scenarios? If this is the case, then I wouldn't expect a product release for some time.
 

trendland

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I can't find a real good word for it.
Remember studies from marketing research there you have task groups.
Remember testing performances of holywood blockbusters - to find reaction of audience is in the right cut - deleting scenes a.s.o.
Remember your local supermarket on saturdays. There often outside companies are allowed for "product placement".
Well I can't say if there are local stores somewhere in the midle west or somwhere in the near of death valley.
I only remember Las Vegas in the near:wink:

with regards:cool:
 

trendland

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Where did Fuji say they will discontinue film in 2019?

Fuji stated they decide to delete further films within 2018 you possible have heared about it. The next step Fuji has not decide yet is how to advance in 2019. That indicates quite clear : Further
discontinuation of films.
The last I heared about was Fuji is going foreward to sell their whole film devision.
But don't nail me to the source.
To me it is clear nowbody want to buy Fuji's film devision and Fuji don't like to
stick to it.
That All is no "propanda" unless I would like to hear about Fuji is willing to sell films and possible bring out new films.
But in realistic way we should realize :
" It is time to say good by to Fujifilm"

with regards

PS : I can not help it .....:sad:
 

RattyMouse

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Fuji stated they decide to delete further films within 2018 you possible have heared about it. The next step Fuji has not decide yet is how to advance in 2019. That indicates quite clear : Further
discontinuation of films.
The last I heared about was Fuji is going foreward to sell their whole film devision.
But don't nail me to the source.
To me it is clear nowbody want to buy Fuji's film devision and Fuji don't like to
stick to it.
That All is no "propanda" unless I would like to hear about Fuji is willing to sell films and possible bring out new films.
But in realistic way we should realize :
" It is time to say good by to Fujifilm"

with regards

PS : I can not help it .....:sad:

Ridiculous nonsense highlighted.
 

trendland

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Fine that the talk about computer language is stopped now..

with regards :D:laugh::D:D:laugh:
 

Prest_400

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PS : I have No test films - but look at PE's statement above.
Possible PE has some new Ektachromes -
but (in any case) he would not tell us - I could imagine. .....:smile:
For all we know, that Kodak lunch that PE mentioned somewhere was a top secret, high rank associate reunion concerning the matter.
Also, don't forget that PE may have a barn with a small scale coater making Kodachrome, but we suspect he keeps it to himself.
:whistling:

Nowhere. Please ignore such incessant babbling.
Hopefully not. Member Poisson du Jour(?) IIRC mentioned some rumors around Fuji reps and 2020 as date, more E6 centered issue.
 

trendland

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I know you all may beat me therefore twice and twice but I have real doubts if Fuji today is producing all selling films with the LOGO " Fujifilm"

with regards

PS : with most films Fuji is selling today they will state tribble times : "Yes this film you ask is also still in production". But this is only half of the true. The real true is :
FUJI STOPPED PRODUCTION OF MOST FILMS IN THE PAST - but Fuji see no simple reason to state this. Because theyhave sales from stored masterrolls and it is a smart business to see when storage comes to an end in some months
to increase pricing serveral times a year . This is a special form of compensation from Fuji to avoid new production runs - with indeed higher costs in smaler volume. Believe me - or believe Fujis statements that they will hold on film.
To make it clear : I am very sad about - but no way with Fuji outside my refrigerator soon !!!! Hope that is clear now.
 

RattyMouse

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I know you all may beat me therefore twice and twice but I have real doubts if Fuji today is producing all selling films with the LOGO " Fujifilm"

with regards

PS : with most films Fuji is selling today they will state tribble times : "Yes this film you ask is also still in production". But this is only half of the true. The real true is :
FUJI STOPPED PRODUCTION OF MOST FILMS IN THE PAST - but Fuji see no simple reason to state this. Because theyhave sales from stored masterrolls and it is a smart business to see when storage comes to an end in some months
to increase pricing serveral times a year . This is a special form of compensation from Fuji to avoid new production runs - with indeed higher costs in smaler volume. Believe me - or believe Fujis statements that they will hold on film.
To make it clear : I am very sad about - but no way with Fuji outside my refrigerator soon !!!! Hope that is clear now.

What is clear is that you are spouting off utter nonsense without even a modicum of proof.
 

trendland

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What is clear is that you are spouting off utter nonsense without even a modicum of proof.
RattyMouse I definitivly respect your oppinum - you may have an other few to the facts. But to me it is the main reason
FUJI will not hold on film production.
Because they stopped the production of most films in the very past (some years ago) You may ask them if it is truth but
(If you ever will get answers from Fuji they will state it isn't true) they won't telling you what they realy did.
They allways speak about production.
That might be right - but look at Velvia Films (just one example) is there a todays emulsion backing? ??
No it isn't - otherwise they should be able to bring out a new (small) batch of some sheed films. So they are assembling from masterrols - and the masterrolls seams to get off in the near future? ??:sad: So what is to do on Fuji's side ? ?
"Let the prices increasing again "
The next answer later is then - we anounce the discontinuation of following films .....:mad:
Because of smalest demand ? Yes of course if you are able to follow their argumentation.
To me the reason is : The stored masterrolls gets off and the last are with
finished assembling in 135/120 so they
have to discontinue sheed formats before. Because of what were sheed films
discontinued before other formats?
Because of less demand ?
Because of lower reserves of finished asembled sheed films and CONTINIOUS DEMAND TO SHEED FILM FORMATS.
Thats no kind of total nonsence - it is much more the near of the truth than
we hear from official anouncement of Fuji.

with regards

PS : Better we return to original Kodak
topics - hmm? :smile:
 

Photo Engineer

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Both Kodak and Fuji often make production runs of a given product and then store it for later finishing into final product. Each master roll is tracked and the emulsion numbers reflect the real coating number.

PE
 

trendland

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That's not so fine PE :smile::D....because a very new coating number with brand new Fuji Velvia 50/ Velvia100 would destroy my fine theories. ...:D

with regards

PS : On the other hand it wouldn't be the
sufficient evidence wich stand for continious film emulsion backing as a form of basic film production of Fuji films.
Because this "new" emulsion number may indicate just a new (stored since 2013) master roll wich has last come to assemble....
Well let me say I am still believing in Fuji
Film production - but not with ALL films.
 

trendland

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Both Kodak and Fuji often make production runs of a given product and then store it for later finishing into final product. Each master roll is tracked and the emulsion numbers reflect the real coating number.

PE
By the way - have you a remind of Kodaks procedure with emulsion backing of Kodak EPN / Kodak EPP / Kodak E100G ? Because Kodak stated (after introducing new improved Kodak EPP) that they have the intention to produce the old emulsion for a further time paralel. Because of special demand of the legend EPN ! Years later they introduced E100G and provided 3 emulsions of same Ektachrome.
Hart to imagine how this decision came from Kodak?

with regards

PS : Hart to imagine how Kodak provided the very smal demand of Ektachrome 320 thungsten during all the later years (after 1998 )
 
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Kodak isn't able to stop Ektachrome.
They can't bring the gost back into the bottle. May be their intention was to calculate the complete relaunch program in other ways - caused from changet market (and company situation) since Jan. 2017.
Notice : Fuji has no intern problems while stating they will stop their whole film portfolio during 2019. And (I beliefe) they will do it soon as possible.

The Ektachrome films from first production run are into the resricted and secret market.
So what is a secret market ? It is a test phase from marketing to find out how the film should be priced and be served via stores. The tecnical issues should have been finnished long before.

with regards

PS : I have No test films - but look at PE's statement above.
Possible PE has some new Ektachromes -
but (in any case) he would not tell us - I could imagine. .....:smile:

Where has Fujimstated they will leave the film market?
 

Sirius Glass

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As PE pointed out, production line are not run endlessly. They start and stop. And restart and stop.
 

Ste_S

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Where has Fujimstated they will leave the film market?

They haven't. However Multi packs of Veliva 50, Velvia 100, Provia 100 and Superia X-Tra 400 are being killed of this year, and history has shown us this is a prelude to killing the lines off altogether.

If Fuji do indeed pull out of E6, can Ektachrome (if it ever gets released) keep the E6 process going by itself ?
 

Europan

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Have just reread the initial post and the cited article. There I read:

“Also at CES, The Eastman Kodak Company announced the reintroduction of KODAK EKTACHROME Super 8 Film to support the adoption of its recently introduced KODAK Super 8 movie camera.”

What? Not enough with the contradiction of reintroduction to new, what more lies are there? Does Kodak not read what’s going to be published about them?
 

trendland

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And, restarting and stopping is very expensive.

PE

That's the keypoint of the whole discussion. If a manufacturer have to decide to restart a production run from machines wich are designed to highest capacity - what is to do then ???
What is to do in a small market with a lost of 99% from demand?
The manufacturer have to decide to stop the complete production because of much to high costs of each film in a small scale run. The alternate is the million dollar investment in new coater machines to a market with uncleare perspective. The alternate is to decide on a production run in higher scale as from demand.
In other words : " Let one machine run for the last time - with higher scales of films "
Then a manufacturer may decide later if it is possible to restart again wich much higher costs because of less demand and again much smaler scale.
Fuji decided to discontinue the emulsions.

with regards
 
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