Ivo Stunga
Member
Loyalty counts.
I guess this is what's powering the price increase to some extent, because there WILL be overly loyal people ripe for milking no matter what the price is. Gaming industry calls them Whales.
Because in my experience "loyalty" is a rigged game to the sole benefit of employer/business - a one-way street and it has been demonstrated time and time again.
I'd like to TRY Kodak film, but they have outpriced themselves out of my field of view long time ago. This price increase just puts Kodak on the Moon for me. Meanwile I'm shooting to explore a whole variety of BW films from around the World - well, except the similarly overpriced Fuji BW. So the overpriced Kodak milk can rot to hell for all I care.