Look at the potential of Super8 in regard of a modern emulsion.
It is real remarcable in comparison to the good old days from the 70th.
Also K40 had its restrictions caused from the small format of Super8.
But VHS later 8mm video - then Super VHS/Hi 8 was also restricted.
With Full HD we saw a real advance in resolution on big screens (1080p).
The new technology from Kodak (just regarding on basis of the new Ektachrome is still amazing).
I've seen examples of scanned Super8 in 4k. Only a handfull of service companies offered such Super8/4k scanning in the past. The pricing was very high - (if I remember correct) somewere arround
150,- - 250,- bucks a normal Super8 roll with a little less pricing if you want to digitize complete longer reals of 45m,90m a.s.o........

( A 4k video from Canon EOS is indeed much cheaper).
But the pricing Kodak is planning as metioned before (~ USD 70,- /80,- )
with modernest brand new 4k scanning
(wet scanning) Kodak machines is a giant offer in comparison.
( If you will have the film + developing + scan in 4k ).
But one technical issue is remaining - what about the sound

?
Remember the sound tracks from Super8 from the 70th (bad stereo sound to highest costs).
Therefore Kodak has planned the new camera with sound on SD cards.
Also the distribution is very interisting :
The film you get back - Kodak delivered via sent it to you - the 4 k video you can download with syncroned sound from the Kodak server.
If this all is with pricing from just USD 75,- it looks not as bad.
But this is just to people who want to have excellent 4k video from real film.
And not from much more expensive 16mm.
There (on 16mm film) you should have better a budget of some $1000,- with Super8 it should be enough with some $ 100,- (for extreme short movies)
But I don't believe on an existing target group.....




.
And the high priced camera ($2000,-/$850,-)
is obviously a stillbirth.
I would have a try (just with some 4k scanned Ektachromes Super8 not more than $75,- each) filmed with one of mine
Braun Nizo proffessional.
Because I do not need syncroned sound.
I wanna not to film interviews. ..


with regards
PS : ( A form of my worst english - but who cares about )