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"erratic" Giggle, those techniques aren't new. They are just different than today's norm.
The disk measurement is standard fare in a studio even today.
Aiming the meter at the light is one of the most accurate ways to meter, it just requires a little thought.
Practice with just the meter, leave the camera at home, just meter and try to see what it's telling you and see how many ways you can find to get to the same camera setting.
Yes, I did not mean to say that, in general, aiming at the source is wrong. As I said, that's normal practice, especially with a disc and in order to establish lighting ratio.
What I meant is that in our case of the flour, where you know the incident reading will give you an exposure which will be a bit excessive, I would rather just manually diminish the exposure.
If you point the light meter toward the light source you are obviously obtaining the same effect (the resulting exposure will be certainly inferior by some degree and it will protect the highlights). What I mean is that, at that point, I would rather manually choose the degree of compensation rather than relying on an indefinite correction, which might be more or less depending on the angle of the light source.
If the light source is very lateral, and you obtain 1.5 EV more exposure by pointing the light meter directly at the source, would you use that exposure, in our flour case? You wouldn't. You will tell me: the exposure given by the light meter is just a starting point. It's something that the photographer mumbles upon. And I agree. That's why I wouldn't make the second measurement at all. It wouldn't give me more information than what I already have.
Having the first, normal reading (sphere pointed at the lens) the white subject requires 0.5 EV or so less exposure regardless of how bright and how lateral is the main source. I just need to move it a bit along the characteristic curve and place it in the linear stretch. A second measure does not give me an added degree of precision or safety, I mean. Although I am sure pointing the light meter at the source would certainly produce the same kind of result.