Kodak Alaris was responsible for all the different international importation requirements, all the different packaging requirements and regulations in the various target marketplaces, all the specialized shipping requirements.
They organized information and orders from the various segment market distributors - those who serviced the drug store and grocery store industries (display card mounted film), those who serviced the camera store environment, those who serviced the technical and commercial distribution systems, dealt with the various international requirements of all those distributors, organized orders from all those disparate distributors, coordinated the needs represented by those orders with the production schedules of EK and then presented one or more confirmed orders to EK.
E K had/has no infrastructure capability to deal with an order from a distributor in, e.g. Portugal, who services a few retail outlets in Spai and Portugal, and needs product labelled in Spanish and Portuguese.