KA: Kodachrome "just not practical to try to replicate in today's market."

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RattyMouse

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Weither or not you like Kodachrome, its iconic status makes it the most powerful marketing tool Kodak could ever dream of.

First of all, Kodak has no brand value whatsoever anymore. The name Kodak is synonymous with bankruptcy, missed opportunities, and horrible mismanagement. I posted here once last year I think the results of an informal survey I did at work with the younger folks (20-30) at my work what first came to mind when they heard the word Kodak. It was not pretty.

If Kodak ever did decide to use the Kodachrome name again, I'd bet big money it was on an E6 film, not a K14. Marketing people would have no problems making a change like that.

K14 is dead. It's not coming back.
 

removed account4

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i've done an informal survey with people between the ages of 10 and 50
and they have nothing but positive thngs to say about kodak, its not all doom and gloom.
they all usually remembered the ink jet printer ads from the cartoon network and the
ink that didn't cost 80$ a wack, the mob boss smashing the printers, fun-stuff.
maybe i'll find out what filter would be needed and do my own kickstarter ...
codaKhrome filter™ for all your codaKhrome ™ needs infront of cellphones, dslrs infront of
regular slide or c41 film .. only a few bucks .. much better option than reviving a dead process
 
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On a side note, does anyone think the revival of Kodak’s Ektachrome would be more successful if people could print color slides on Ilfochrome again?

So tell me, what makes Ektachrome particularly favourable, suited or better to Ilfochrome Classic than other E6 materials? Whatever Kodak is cooking up, it will have no resemblance whatsoever to the Ektachrome you remember because it will have to be completely reformulated and will have a different look. There is no Ilfochrome extant anywhere now to make a valid comparison.

Truth be told, Ektachrome was very rarely (if countable at all) used for printing to IC because people had long ago adapted to Fuji's palette.
 

E. von Hoegh

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So tell me, what makes Ektachrome particularly favourable, suited or better to Ilfochrome Classic than other E6 materials? Whatever Kodak is cooking up, it will have no resemblance whatsoever to the Ektachrome you remember because it will have to be completely reformulated and will have a different look. There is no Ilfochrome extant anywhere now to make a valid comparison.

Truth be told, Ektachrome was very rarely (if countable at all) used for printing to IC because people had long ago adapted to Fuji's palette.
I never much cared for Fuji's colors, starting with Fuji 50 in the 80s, my preference was Ektachrome and the Agfa E6 Agfachrome, and of course Kodachrome particularly in 120.
 

RPC

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I’m sorry to let you know that the ignorance is just as much on your side than mine as you have no way to know how well would Kodachrome sell if it were revived today.


It is not ignorant to look at the facts. The facts are that the demand for Kodachrome was so low that it was no longer feasible to market. Kodak's investigation found the same today. You still have not answered the question of what evidence you have that it would be successful today or in the future. Don't just let us know, put your wisdom in a letter to Kodak and other manufacturers and see how far you get.
 

Photo Engineer

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Kotavachrome was Kodachrome reformulated for a reflection support. Kodak had made a Cibachrome type print material called internally, Azochrome. It was never introduced as the introduction date was December 12th 1941, a Monday. Well, you know what happened after that.

PE
 

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In 1990, Kodachrome demand hit a new low, and for the first time, shared advertisement space with E6 films. I've posted this several times before. From that point, it was all downhill.

PE
 
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I’m sorry to let you know that the ignorance is just as much on your side than mine as you have no way to know how well would Kodachrome sell if it were revived today.

Well I can tell you, as I have done it!
It would print well. But its palette was much more subdued and muted then what the crowds at the time actually wanted: big, bold, brassy and eye-popping colours.
And in certain technical circumstances, Kodachrome would have been called in to replace Fuji's Velvia where the red channel was causing difficulties with printing (meaning a reshoot if that was at all possible, and it was in my circumstances). This was one of very, very few reasons when PKL/PKR was called over Velvia (but never Provia, and not at all vice-versa).
 

alanrockwood

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What about National Geographic. Did they stay with Kodachrome till the end or did they go over to the dark side of E6?
 

MattKing

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What about National Geographic. Did they stay with Kodachrome till the end or did they go over to the dark side of E6?
National Geographic had their own Kodachrome processing lab, and it was a high volume one.
Their photographers shot a lot of film.
 

Theo Sulphate

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Kotavachrome was Kodachrome reformulated for a reflection support. Kodak had made a Cibachrome type print material called internally, Azochrome. It was never introduced as the introduction date was December 12th 1941, a Monday. Well, you know what happened after that.

Not to be pedantic , but December 12th, 1941, was Friday; the Japanese sneak-attack (*) on Pearl Harbor was December 7 - the previous Sunday.

(*) though General Billy Mitchell predicted it:

https://en.wikipedia.org/wiki/Billy_Mitchell
 

Agulliver

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I don't think one can even compare Kodachrome with 78 or 16rpm records, as the basic machinery to manufacture and play them has been in production. There are still 78rpm discs being manufactured and turntables to play them. If someone decided to release a 16rpm disc it would not be unreasonable to cut a disc to play at this speed. It would not be too difficult to modify 45/33 player to play the disc either.

With Kodachrome, the biggest problem I see is the processing.

With B&W, E6, C41....Kodak have managed to alter their manufacturing process to include shorter runs. This has meant Ektachrome (hopefully) and P3200 can come back. I am not one of those people who throws my toys out of the pram because a product is a little late to market. Ektachrome is highly likely to hit the shelves this year. So, though it would be more costly and difficult....in theory Kodak could make a run of Kodachrome film. But who is going to process it?

What could keep B&W, E6 and C41 alive (albeit at much increased cost) is that they can be processed at home or by a cottage industry lab. In the "almost worst case scenario" where all the mini labs have shut and nobody is offering E6 processing by lab any more.....serious enthusiasts can still process the film at home. That is impossible and always will be with Kodachrome.

The days when National Geographic went through hundreds of thousands of rolls of K'chrome a year are long gone. They went digital years before K'chrome was axed. They're not going back. Demand might conceivably be higher than in 2009 but it's still not enough to make building a new K14 processing machine. It's nowhere near. So even if someone could manufacture Kodachrome, there's no way of processing it. Demand isn't sufficient to justify the millions it would cost to build a machine, house it, operate it....the machines were designed to be run continuously....one cannot let it sit for a few days then do a run....the chemicals will go off. K14 made sense when everyone shooting movie film preferred K25 and K40....and when K14 was the stuff of choice for Nat Geo and many slide photographers. Sadly, as much as I miss it, it doesn't make sense now.
 
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I don't think one can even compare Kodachrome with 78 or 16rpm records...
One can, i.e. is within one's rights to make such a comparison. However, doing so is not rational.
...With Kodachrome, the biggest problem I see is the processing...
Ron, who's actually 'made' Kodachrome, has posted repeatedly that manufacturing the film was just as problematic.
 

Photo Engineer

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Not to be pedantic , but December 12th, 1941, was Friday; the Japanese sneak-attack (*) on Pearl Harbor was December 7 - the previous Sunday.

(*) though General Billy Mitchell predicted it:

https://en.wikipedia.org/wiki/Billy_Mitchell

You are of course, correct. IDK where my head was when I posted that. Of course, a Japanese friend has pointed out to me that it was the 8th for them in Tokyo.

The Azochrome introduction was scheduled for Monday, the 8th in the US.

PE
 

Photo Engineer

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One can, i.e. is within one's rights to make such a comparison. However, doing so is not rational.Ron, who's actually 'made' Kodachrome, has posted repeatedly that manufacturing the film was just as problematic.

I did not "make" or personally process any Kodachrome. I was present for both making and processing in the lab, and knew how difficult both were.

PE
 

RattyMouse

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You are of course, correct. IDK where my head was when I posted that. Of course, a Japanese friend has pointed out to me that it was the 8th for them in Tokyo.

The Azochrome introduction was scheduled for Monday, the 8th in the US.

PE

I really like how the US and Japan were able to bury the hatchet after a pretty brutal war. I love going to Japan and meeting Japanese people. They are extraordinarily kind. Then I travel to China where the hatred runs deep for Japan, even 70 years later. A shame.
 

Lionel1972

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In 1990, Kodachrome demand hit a new low, and for the first time, shared advertisement space with E6 films. I've posted this several times before. From that point, it was all downhill.

PE
Times were different then. I think it is a shame people didn’t get exicted enough for Kodachrome in 120 for it to survive in that format, we cannot change the past but we can change things today and tomorrow as there is a whole new generation who is eager to get achance to experience the legendary Kodachrome film were it be available at an affordable price. Back in the 90’s Kodachrome threads would have been as long as black and white slides are today. Obviously it is not the case anymore.
I know you undestand my point PE, and I get your valuable insight on how Kodachrome declined in sales along the years.
Kodachrome got taken for granted back then but now that it is gone many people miss it or wish they could have the chance to use it. This is my whole point. It is not difficult to see why there is interest in Kodachrome now in spite of the decline of interest it suffered in the past.
 

RattyMouse

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"Much harder" is an understatement, the 2nd Sino-Japanese war led to the death of nearly 30 million Chinese.

Yes, but the US bombed every major Japanese city into rubble, two into nuclear waste dumps, and killed millions. Japan seems to have found a way to let that go. China gains nothing by holding a grudge with people who had nothing to do with the war.
 
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