It's more than wishful thinking, backed up by the data Henning has given us here in these very pages year on year. Backed up by what Ilford and Kodak repeatedly say...if you listen. Backed up by what the owners and staff in camera shops say.
We aren't yet at the happy stage of the vinyl record revival, where a major chain (HMV) just re-opened a store in my town....2x larger than the one they closed a few years ago and selling *thousands* of titles on vinyl *and* styled in the fashion of a 1970s record shop.....additionally I can pick up a copy of any one of about 50 titles with my bread at the supermarket. Film isn't there yet. But it might be on the way. I agree with being realistic, but talking the undeniable sustained upswing in film sales down and stating that it is "wishful thinking" doesn't help either. As my recent conversation with Andy Church at Kodak-Alaris pointed out.....the best thing to do is for us all to buy more film (from his perspective, preferably Kodak) and to spread the word.
That niche market is growing, substantially, year on year and his for the last 5-6 years. I work with teenage kids and have seen a lot of changes in how they view technology. And what I can say is that currently while I seem really old to them., I'm rather cool because I have a turntable in my office. 15 years ago teenage kids did not know what a record was. Now it's becoming common on the last day of term for the kids to bring instax cameras to school....started just before the pandemic and is picking up again this year. Before it was only phones, except when I started out in the late 90s when kids then brought in film cameras. None has actually shot traditional negative film on site in recent years, but I feel it's coming. Again, I am well known as the staff member who spends his weekends shooting film on ludicrously old cameras. And while I fully embrace something of a "mad scientist" persona (I work in the science dept) I am increasingly viewed as cool rather than odd or weird. Today's late teen college age kids are increasingly shooting film and demanding film is taught in college. Can't be long before their younger siblings, cousins and acquaintances notice this. Which is exactly what happened with vinyl records, where demand grew so great after 15 years of annual doubling of sales that new record presses went back into production for the first time in 30 years at huge expense, and it wasn't even considered a financial gamble to do so.