My comment was on the text...
Bank managers wont lend money at risk, they are more prone to confiscate your umberella on a rainy day.
Agfa's factory equipment was sold off for 'instant' cash. After Agfa sold the factory cheap as a 'going' concern.
Kodak have been an outstanding example of ineffectual US management. They are still making lots of money from 'Legacy' products. They are using the money to fund new developments. They have hicked the price of the product I might have bought.
Fiji only has one mono film left.
If Ferrania needed more money e.g. for a 400 ISO film 'reengineer' it is another kickstart, to be fair this is the easy way. 'Bit easier to raise funds' no sorry no sale.
I apologize my point was not clear.
My point when saying that things should get a bit easier R&D wise once they have film for sale was because of increased revenue. Right now, do I really want more than one or two Film Ferrania T-shirts? Probably not. Ferrania
film, however, is likely to be a different story. Once I've purchased and shot some Ferrania film, if I like the results (which is likely given what I've seen on Flickr and the like that was shot with the latest versions Scotch Chrome), I'll be buying more. Film is a consumable product in a way that T-shirts are not, which means repeat sales. Right now, I can't purchase the re-engineered Ferrania E-6 product, because it's not yet available. Right now, Ferrania's revenue from film sales is zero. Once they're up and running, their revenue from film sales is likely to be higher, and with higher revenues comes increased chances of profitability. The more profitable they are, the more likely we are to see additional Ferrania film products, and the more likely they are to do upgrades to their factory, and so on.
I agree with Xmas about the idea of using kickstarter for an ISO 400 re-engineer. That's a great plan. You pay no interest with Kickstarter. Sure, you may have to promise the contributors some rewards, but once they are delivered you've essentially "paid back the loan."