I didnt think the impossible project used negative films? All that instant film is a positive image is it not?
Well its good to see another company making colour film anyway!
I hope they will be able to continue producing AGFA emulsions if AGFA in Belgium ever closes.
The Impossible integral film packs still need a negative of some sort.
The "new" company is already 5 years old and as Henning said is an off-shot of the former Leverkusen plant.
It has been said InovisCoat aren't particularly interested in the consumer photo market: that was something they did when they were "part" of Agfaphoto and rather don't want to come back to it. They are happy to do contract coatings though. I.e. you pay the money, they do the film for you. That's the way they did for Lomography and Adox.
The name of the company should be self evident: it is about maximizing potential in all coating fields, not just photography.
That's the reason why you see "boutique" films flourishing, i.e. small batches of specific films and not exactly to be repeated again. See the cases of the Lomo Purple and Adox Colour Explosion.
But, all of this is Off Topic for this thread. Sorry for it!
Still that leads me to a "request" to Dave and Film Ferrania: please, whatever films you do, please stick with them, improve them, just no new "boutique" films to spring every year, not to be seen again.
It takes time for a photographer to learn how to work with a new film and when one becomes mastered and a favourite, one wants to stick to it.
See the case of Ilford films: they've kept the same films that photographers have known for years. Thanks!