Hello APUG from FILM Ferrania (PART 2)

[fdonadio]

Why not talk about the metric system?

 

[cmacd123]

Lets talk about US gallons vs Imperial gallons!

PE

Can't the Imperial Gallon 4.5 litres is history. there are a couple of countries including Liberia who stick to the US gallon (3.8 Litres).

As far as misspelling Colour as "color" the Americans had a dude by the name of Daniel Webster who decided that Americans should use fewer letters in many words. So since then they teach a bunch of misspellings to their kids, who then assume what they learned in school was correct. Here in Canada, we do accept the American spelling, on documents from the States.

As far as Labels, here in Canada packaged goods are supposed to have both English and French with equal prominence. The Europeans tend to want to add Spanish and German. Look at an Ilford film box to see where that is going. Since the Ferrania Box in this case is only being sold by mail, I don't think they will have problems, but they will have to get an internationalization specalist to help if they plan to sell at retail in various places

 

[Nzoomed]

As far as misspelling Colour as "color" the Americans had a dude by the name of Daniel Webster who decided that Americans should use fewer letters in many words. So since then they teach a bunch of misspellings to their kids, who then assume what they learned in school was correct.

+1

 

[Cholentpot]

Edible? ;-)

Our food is designed to survived a Nuklur Holocaust.

 

[Photo Engineer]

Read a story called (IIRC) "Mehem in ce klasrum" from the '40s or '50s.

PE

 

[ME Super]

You should read a poem written in the 1990s called Candidate for a Pullet Surprise.

 

[klownshed]

Dear Klowncar

I'm not sure who "Klowncar" is? I thought a Klowncar was an AMC Pacer. (Or PT Cruiser). For balance, the Morris Marina also qualifies.

Anyhow, you are British

My Father was Italian.

and I guess I have to excuse all of your errors

I refuse to accept that any of the facts that I made up are errors. After all, made up facts have now become the truth in the US by Executive Order... :-/ Except when they're actually true, when they are to be referred to instead as "lies" unless reported, in which case "Fake news".

including the misspelling of a famous Italian city

I didn't spell a famous Italian city wrong, did I? I did mistype "Neapolitan" but that's not the name of a city. It is a type of ice cream though. Not real ice cream, chemically 'enhanced' ice cream made with ice but not cream and coloured yellow, brown and red with correspondingly chemically derived flavourings. I managed to get "Flavourings" and "Colour" into one sentence there

 

[Wallendo]

Can't the Imperial Gallon 4.5 litres is history. there are a couple of countries including Liberia who stick to the US gallon (3.8 Litres).

As far as misspelling Colour as "color" the Americans had a dude by the name of Daniel Webster who decided that Americans should use fewer letters in many words. So since then they teach a bunch of misspellings to their kids, who then assume what they learned in school was correct. Here in Canada, we do accept the American spelling, on documents from the States.

As far as Labels, here in Canada packaged goods are supposed to have both English and French with equal prominence. The Europeans tend to want to add Spanish and German. Look at an Ilford film box to see where that is going. Since the Ferrania Box in this case is only being sold by mail, I don't think they will have problems, but they will have to get an internationalization specalist to help if they plan to sell at retail in various places

Actually Daniel Webster was a famous politician, as well as a principle in a famous short story "The Devil and Daniel Webster."
Noah Webster was the author of an early American dictionary and made the spelling changes, primarily to eliminate letters which were not pronounced such as the "u" in "colour" and the "e" in "axe". He also reverse the letters in -re to reflect its actual pronunciation and converted the nonsense spelling of "gaol" to "jail." There was a great deal of animosity between the US and UK beginning in the 1770's and extending well past the War of 1812, and there was a great deal of endeavor to distinguish American culture from the British culture. In fact, early in the years of the republic, there was an effort to make German the national language.

 

[Andrew O'Neill]

..and it's cheque, not check. Check is what we do in hockey.

 

[Photo Engineer]

You should read a poem written in the 1990s called Candidate for a Pullet Surprise.

I'm chicken.

PE

 

[Photo Engineer]

Neapolitan refers to a citizen of Naples or something from Naples!

I am not a member of the current administration!

PE

 

[ME Super]

You should read a poem written in the 1990s called Candidate for a Pullet Surprise.

I'm chicken.

PE

The aforementioned poem is filled with "miss steaks yew can knot sea." But all the words are spelled correctly, at least in American English!

 

[Photo Engineer]

Victor Borge did well with his additive language. "He nined a steak with his fivek".

PE

 

[pdeeh]

endeavor to distinguish American culture from the British culture.

There's such a thing as the former?
Who knew?

 

[fdonadio]

Not real ice cream, chemically 'enhanced' ice cream made with ice but not cream and coloured yellow, brown and red with correspondingly chemically derived flavourings.

Here in Brazil, Napolitan ice cream is made of "cream", strawberry and chocolate flavors in stripes.

 

[ME Super]

Victor Borge did well with his additive language. "He nined a steak with his fivek".

PE

Yes, he did. I think he called it "inflationary language." It was twoderful. Just like when you nine a steak with a fivek, or go camping in elevents with the scouts. But I trigress.

 

[Berri]

I really like the way this topic in so off topic

 

[ME Super]

No worries, Berri. Threads on here do that all the time. They eventually come back on topic.

I think I need to go finish my roll of Delta 400 in my new-to-me Pentax from 1987. If it turns out OK, I'll have a camera ready to shoot P30 Alpha.

 

[Toffle]

I think it was George Bernard Shaw who, in gentle mocking of the idiosyncrasies of the English language, suggested that the word 'fish' could be written 'ghoti'.

Tom

 

[flavio81]

I think I need to go finish my roll of Delta 400 in my new-to-me Pentax from 1987. If it turns out OK, I'll have a camera ready to shoot P30 Alpha.

We're discussing the english language, don'r go off topic please!

 

[klownshed]

I really like the way this topic in so off topic

It's cool that the mods let it roll. A bit of humour is always welcome in my book. As long as it's spelt with a 'u'. ;-)

At the risk of taking thinks back on topic,
I hope Ferrania have long term plans for P30. I'm personally much more interested in Black and white film than colour and the P30 examples look nice and very promising. But B&W is a crowded sector compared to colour E6 so I'd imagine Ferrania need to think hard about the risk of spreading themselves a bit thin in the early years.

 

[FILM Ferrania]

Wow guys... I get busy for a few days and the thread veers off on into a discussion of linguistics!
I've really got to give respect to APUG-ers. You guys know a lot about a lot...

But since we're on this topic, here's what the English thing boils down to for us:

• Based on our audience metrics at the moment, right around 60% speak English natively (regardless of its "flavour"), and another 30% speak English as a second language (including most Italians who correspond with us regularly). The rest speak 100 different languages.
• English, for better or worse, is the lingua franca of the Internet (with a few obvious exceptions) - and at the moment, the Internet is where our audience "lives".

As the current one-man marketing and communications department - I dream of the day when I have a team who can take our messaging and push it out in multiple languages with the appropriate cultural sensitivities (and extra "u's"). I dream of a multi-lingual website that automatically recognizes users and delivers content in their native tongue. I dream of employing an agency that can elevate our design to iconic levels and can make our packaging more Italian without alienating the 90% of our market who are not Italian.

But these things cost a lot of money to do properly and have absolutely nothing to do with the film in the can. Our meager resources are currently 100% dedicated to the film in the can.

If that film is good, it will sell. If it sells, we will make money. If we make money, we will first expand our capacity. When the capacity is meeting demand, I can start on my dream team. Until then, we stick to the percentages...

 

[Prof_Pixel]

But these things cost a lot of money to do properly and have absolutely nothing to do with the film in the can. Our meager resources are currently 100% dedicated to the film in the can.

YES - please continue staying on target!

 

[FILM Ferrania]

Speaking of English,

Tomorrow at 12 noon American Eastern Standard Time (GMT -5), I will be speaking in American English to another American named Ted Forbes via YouTube live stream. (Full disclosure, YouTube is an American company)

The page is already available and the countdown is underway:

We will be taking questions via the Live Chat, even if they're in other languages!

Hope to see some APUG folks in the chat!

 

[Prest_400]

Thanks Dave for the punch of realism. At least the linguistics talk kept away the claims for a new Kodachrome, IR film and other spurious possible products...

We will be taking questions via the Live Chat, even if they're in other languages!

Hope to see some APUG folks in the chat!

That's lazy rainy sunday afternoon here, will try to be and throw some questions; or give comments. I like commenting, it's much more honest than clicking a "like".

There was a try to put the topic on track again about P30 and the crowded B&W market. I was going to say that given Ferrania's small size, the flexibility of the line may be excellent for Niche products.