Can you describe these “influencers “? I’ve never met one and it seems nobody here is one.
Generally speaking, you are right.They're younger YouTubers that other young people follow religiously and look up to.
Nothing wrong at all with any of these folks, I'm just familiar with the kind of photography they do and the kind of gear they use and make videos about, so anything past 35mm was very quickly ruled out for me.
But there are older YouTubers that have a specialized following, and sort of fit the definition.
Our Andrew O'Neill fits within that definition.
As does the "Naked Photographer".
More generally, they are people who are end-users, who people look to as much or more than people actually in the industry.