It is unclear how long the previous version of Harman could have kept on trucking without any expansion or new products. they occupy a niche within a niche, being specialists in B&W film photography products. They have probably the best reputation within that niche, but nowhere else to go. They already sell under Ilford and Kentmere just about anything one could possibly want in B&W still film photography. And they are not permitted to use those trademarked names for any other sectors.
It is an undeniable fact that costs have been rising for raw materials, energy, labour and buildings/rent/mortgage. There are also some raw materials used in photo chemicals and film which really aren't used in any other industry. As the film industry has contracted, this has affected all film manufacturers. The only way to keep prices under any kind of control and to ensure existing products remain in production is to expand the company.
Harman has identified the colour print film market as a sector they could viably develop products for. It's also by far the biggest chunk of the film photography market. The C41 film market dwarfs the B&W and transparency markets many times over. Harman's expansion into this market does not strike me as evil Pemberstone seeking world domination via incrementally improving camera film. It's a strategy to ensure the growth of the company at minimal risk, which will have the effect of ensuring all the B&W products we know and love also remain in production and hopefully in the future with fewer jarring price increases.
In the meantime. we have another cryptic clue from Harman on their socials. I know a lot of folk here, being even older and more crusty than myself, don't like this kind of marketing but it's how things are done these days - especially for the audience the Harman colour products are mostly aimed at. It will be a tad underwhelming if it's nothing more than Phoenix Red in 120, but that's possible given the overall look of the graphics. I'm personally hoping that they've achieved adding the orange mask to Phoenix, which will make it much easier for mini labs to scan...and easier to print. The graphic kind of reminds me of what one might see approaching a darkroom door which wasn't quite shut. So perhaps it's something darkroom related, or more likely...improved Phoenix that's easier to print in the darkrrom???
Whatever the upcoming announcement is, I hope it's another step on the journey towards a more standard colour print film. And I continue to applaud Harman for innovating and actually putting considerable funds into coming up with totally new products.