There could be many reasons, and I am sure Ilford will not divulge their marketing strategies....
Personally, I don't shoot enough that the odd pound difference between ilford and any other alternative is the deciding factor; let's face it you only have to waste one sheet of fibre paper and that's the difference between different film costs. For me I factor in quality and consistency combined with good availability.
I waste a lotta paper as well but it is Forma paper, Ive been given lots from people gong digital...
The local (London) shop here has
Formapan 400 at 2.94 (GBP inclusive VAT)
Kentmere 400 at 3.61
Trix at 4.62
HP5 at 4.68
Delta 400 at 5.66
On their web page...
So when my gadget bag is empty I buy the Forma. Ive not had any problems with any of the Forma film, other than availability (I suspect all the local photog/art college students empty the shop of Forma) and Ive used a lotta Forma film, I was given cans of bulk by people going to digital, otherwise Id a thought it cheap and horrible... Formapan 400 has larger grain in Rodinal or ID68, than either Ilford film. I use Formapan 100 if I'm worried.
Ive hedged against film availability, more normally I rely on previous purchases of bulk (some Forma), remaindered surveillance film, as well as cine HP5 (from 2002) and 5222, cause one day Id like to have space for food in my fridge.
But to remind people this is a thread about a bulk buy from the USA cause it would be cheaper, the OP used the words 'ripped off', well we have options
- buying from the USA encourages Ilford to send more film to the USA, and further reduce their margins there, it is hardly eco friendly, i.e. sending film 6000 miles instead of 200.
- buying Forma locally encourages Ilford's retailers to reduce their orders, film is a 'perishable' commodity, they may stock Forma instead, and when their current Ilford stock gets to its sell buy date and is reduced in price we can buy it then?
I expect to pay more for film, and more in the future, but Kentmere from up the M way should not be more expensive than film from the East, in the same local shop, unless it is being dumped here cause they have saturated the USA market?
I'm not interested in Ilford's Marketing Strategy, I only hope that Forma are (to Bowderlise the OP's phrase) neither 'ripping of' their home market, nor suddenly disappear.
Hey I could save a few pennies and buy Trix, but will Trix cost more of it is poured at Harrow?
Must tie a knot in hanky and load up 30 cassettes for the weekends CNY festival...