oh, never mind then. Too bad we weren't so interested earlier when sales could not support such products.
Isn't that a pretty well-known psychology cliche? We only realise how much we want it once it's gone. At least in this case E6 isn't quite yet gone, but:
a) I don't see Ferrania getting big enough to hurt Fuji's E6 offerings by stealing business, for now the size difference is too great. Fuji may kill E6 eventually, but if it's within 5 years it won't be because of Ferrania.
b) I don't see Ferrania killing Ilford either. Among us already-film-photographers, yes, there's only so much cash to go around, so those two brands can have a bit of a substitution-effect. But that's going to be small compared to the number of new-to-film shooters who will grow the profile of film overall, and heck, may even get into B+W after (re-)starting on Ferrania E6. So Ferrania may even do good things for Ilford.
c) If anything Ferrania may help kill Kodak. Not that Kodak needs any help in that department, they're doing just fine killing themselves, but Ferrania may be a few more nails in that coffin. Think about it: if you're a movie producer/director dedicated to film, you can have all of your eggs in the Kodak Vision basket, and that may be gone in a few short years (hell, if it's obvious to us, of course people like Tarantino would be all too aware of what's going on). Or, you could try out a few rolls of this new Italian stuff you may never have even heard of, you may even like it. They certainly seem more dedicated to cine film than Kodak, why not give them a chance? If it has the look you want, why not buy a few batches of it, shoot it alongside Vision, maybe certain scenes look better with one or the other, or maybe one movie with Kodak one movie with Ferrania. Eventually Kodak will kill Vision, that's when not if, and if Ferrania have their ECN up and running by then, they'll transition perfectly into picking up the pieces. The risks are that they peak ECN production too soon and bleed money while everyone is still on Kodak, or too late and everyone gives up and goes digital because there's nothing else out there.
d) of course c) only applies to 35mm ECN, which this kickstarter isn't. But by getting those three big machines in, they're gearing up for c) eventually. 8mm and 16mm E6 will kill nothing, as there's nothing to kill. But it's the gateway drug to maybe get a few more interested that might lead to 35mm ECN, or might lead to shooting E6 stills. The 35mm and 120 E6 stills that are the rewards for this cash are just the best/easiest they could offer in return with the time and budget they had; if this were happening in a year they might have had more time to offer C41 or ECN or whatever as a reward instead.
