Sal nails it.
Good faith positive thinking, although admirable in itself, will have absolutely nothing to do with the final outcome. While it might feel good to believe otherwise, the reality is that forces far more powerful than all of us adding a few extra rolls per year will end up determining EK/KA's film future.
Go Ferrania...
Ken
Those "forces far more powerful than all of us" are way more likely to consider doing something we might like (e.g. build a smaller, more flexible coating line that also does colour) if we and a fair number of others do add those few extra rolls per year.