Do you think Ferrania will be better than Kodak Gold or Fujifilm consumer color films?
I can buy those all day for less than $4 a roll. Less than $3 a roll most days.
I shoot film for fun and though I do use Portra and Ektar and the Fujifilm Pro series, I don't see that they are worth 2 or 3 times the price of the consumer versions.
If you tell Ferrania that you will tolerate $15 film that's where they will START.
And if you want to keep people shooting film and hope to bring new people in you'd better be smart about the price.
You can pay $15 if you wish but I won't.
It'll be a damned sight better than any Kodak "Gold" or otherwise, consumer or otherwise, E6 film you can buy from current production. We ARE talking about E6 here. Other than the Maco/Rollei stuff (may or may not give yellow tint...) the cheapest from B&H is already $9.95, only slightly cheaper direct from Asia.
The $15 plus I pay is for Provia 400X, and remaining stock of a discontinued film at that. Show me another E6 film of 400 speed and equal quality and I will compare costs. Otherwise, if you want 400 speed E6 (I do) that's what it costs. Pay it or don't, but there is no cheaper alternative.
So no I won't pay $15 for a 100 speed film, unless it has some extraordinary quality, since I can get Provia (or Velvia if it met my tastes but generally it doesn't) for much less. But for a 400 speed E6 film of good quality I would, and would be glad such a film was available again.
If they branch out into color neg no, I won't pay that, unless it is extraordinary and in some way beats the pants off Ektar 100 and Portra 160/400 (which I highly doubt.) But if it did, I'd consider it.