Turning a massive, abandoned, rather damaged film factory into a working film producer company with a much smaller stuff and old, somewhat rusty machinery lacking rare and expensive parts is extremely difficult. Hiring people to make things work, older with experience or younger in need of training is costly. So, anybody who has been shouting at Ferrania just doesn't wish to understand how every roll of P30 made so far had to be sold in order to have some income. People on social are extremely rude about the whole thing, and I feel bad for the team in Italy.
We now have P30, but actually, do we? Who knows at this point. The lack of news is not helping. Sure, it's up to them, yet I just prefer the Adox way of dealing with the issues. If your machines are broken, or there happen to be other reasons why you can't produce film at the moment, shoot a video, post an image, keep in touch. Talk about the problems, or even if you don't want to share bad news, just take a tour of the factory, a lab, or anything interesting in connection with Ferrania. The company used to do these things to a certain extent, only then to unplug social. Maybe because of aggressive comments, maybe because regardless of where I travel in Europe in the coming months, I won't be able to grab a roll of P30. And yeah, 120 would be fantastic.