Yeah, I have to agree, seeing this thread well after it started...what a sad summation of what online interaction has become. I can't imagine any normal human being interacting with other people this way in real life...so what conduct oneself in that way here?
I also really feel for this company and the person/people handling their public relations and/or social media...what an awkward position to be in, having to deal with hair-trigger ranters seemingly obsessed with pointless minutae.
Crazy thought, but --- be a damn photographer, shoot the film (preferably an interesting image in its own right), CREATE something, and share the results. Discuss reasonably and inspire new creation.
Not hard. To CATLabs, my hat's off to you. I love cats, and film, and would love to try your product!