Well, they're put up for sale. Whether someone buys them is a different matter.
Either way, I don't think for EK the potential and very soft/weak value of selling this as a sustainability gain would offset the loss in value due to channel conflicts, reputation damage, transaction cost due to small-scale sales etc. As to the latter - if an EK employee spends 10 minutes on your order, they'll likely not make any money on that small volume of film. What's the rationale for them? All they can do on such small-scale sales is lose money and incur all manner of risks (=additional costs). It might be different if they were organized for high-mix/low-volume e-commerce sales, but fact of the matter is that they're no Amazon and they likely don't aspire to become one.
Keep in mind that this is a manufacturing company and they're in business to make money. Ultimately someone in the chain of command will look at it through that lens and if it doesn't make sense, it ain't gonna happen.
Either way, I don't think for EK the potential and very soft/weak value of selling this as a sustainability gain would offset the loss in value due to channel conflicts, reputation damage, transaction cost due to small-scale sales etc. As to the latter - if an EK employee spends 10 minutes on your order, they'll likely not make any money on that small volume of film. What's the rationale for them? All they can do on such small-scale sales is lose money and incur all manner of risks (=additional costs). It might be different if they were organized for high-mix/low-volume e-commerce sales, but fact of the matter is that they're no Amazon and they likely don't aspire to become one.
Keep in mind that this is a manufacturing company and they're in business to make money. Ultimately someone in the chain of command will look at it through that lens and if it doesn't make sense, it ain't gonna happen.
