Agulliver
Member
I suspect that my queer-cubed (pansexual, non-binary, polyamorous) partner in photography (and many other things) will appreciate Ilford's actions.
I suspect that my queer-cubed (pansexual, non-binary, polyamorous) partner in photography (and many other things) will appreciate Ilford's actions.



Is there just a danger that we are heading for the Soapbox?
pentaxuser
Hail, hail, the gang’s all here.

Yes it does when the target demographic is known for brand loyalty, higher-than-average spending, and influencing others, and I seem to recall an American Demographics article about just this sort of thing a number of years ago.Who cares about customers sexual orientation? Does it make them more valuable?
Well, we shall not know.
Heaven forbid a photographic company openly promotes equality
You know what they say about those who are most vocal...they’re usually the gayest of everyone.
have been bashed here
Why do you need to know in the first place?
If you’re not gay, great! Skip the ad and buy your film.
So it is good for Ilford to celebrate gay pride for what it means but it is also smart marketing -- the "traditional" market -- folks like me -- are dying off, the future is with the young and they have my deepest apologies for the mess we're leaving them.
I wonder if companies do really care or that it is just peer presure to also make a post like this, being afraid that they loose money and people saying it's a homophobic company.
It’s called appropriation, token gestures and virtue signaling* (*you know the term crypto nazis suddenly learned a few years ago, went bonkers over finally having a nice sounding word to use, without beginning to understand it, thereby making everyone else afraid to use it.).
...
If they really wanted to say or do something, they could for example post bios of gay people working at Ilford, donate money to organizations working for gay rights and ask others to do the same or post gay photographers images etc.
Have they ever done that on this, or any occasion?
Not to my knowledge.
It would still be using and riding the cause, but be less cloying and hollow.
... or more numerous or more profit producing?
Wrong. For a company money comes first. Once you remove all the fairy dust, things are pretty simple.
my two cents
+1Love Ilford films.
You know what they say about those who are most vocal...they’re usually the gayest of everyone.
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