I think perhaps I should point out that what may seem as critical comments to you, I interpret mostly as concerns of people who have a passion for analog photography and who have experienced over the years a seemingly endless parade of product discontinuations, bankruptcies of valuable (to us) firms and even the occasional case of doubtful conduct on the part of some entrepreneurs. All together, I suppose this has made some of us a little jaded or even mistrustful. When there's news, it's often bad news (sadly), and to make matters worse, transparency is something not every company is equally good at. I personally think that's where some of the more cynical comments come from, and I also believe they're not necessarily aimed at your company.
In other words, if I read between the lines of some of the posts in this thread, what I read is something like "oh no, what's the next thing that'll be taken away, and how are we going to get a clear cut answer on what/how much it actually is?" Mind you, not all companies have been as forthcoming as you are in giving insight into current developments.
In the end, I think what all of us value and appreciate is (1) a company that's committed to the practice of analog photography and (2) a company that's as transparent as they can realistically be.