Maybe Ilford isn't a major corporation then

It is true there is always a financial reason why things are done and in Ilford's case I'd contend it values the size of its U.S customer base and is very sensitive to the reception given it by APUG U.S.
While there may be many film customers who know nothing of this forum, I'd have thought that beyond a certain size any forum represents a useful sounding board.
Any company that doesn't give a crap about what customers as a whole say about its product will surely end up in the proverbial crap
One brand of film is not a "distress purchase" in the way, say, water is, so the sky is not the limit price-wise. Indeed I'd contend that film as a whole is not a distress purchase in that sense except to a tiny minority who would not be able to sustain a film company even if that minority paid "the earth" for film.
I wonder how many U.S APUGers would buy TMax bulk film if suddenly it approached the U.K price of about $190 let alone the price in Japan?
pentaxuser
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