or if you're an aspiring pro(current photo major still in school), if I can shoot film, I'll shoot film!
but unfortunately, Kodak(my go-to for all flavors, e6,c41 and b/w) won't give me a healthy discount on a 25 year supply

.
but then again, I'd have to rent out a small freezer room at my local costco to store it all!
and getting chemicals in 25 years for color film might be somewhat problematic, who knows?
but from what I've found from working pros I've assisted for, art directors generally don't care what the medium is that's being shot, as long as what they've requested in terms of shots is met, and being able to see it on a large LCD screen is a must these days(most new AD's have only seen a polaroid when going to school, and digi since graduation)
what I think that will/could save film in the end(predominately color film) will be the new(er) generation of students and young pros who are getting exposed to film, and are liking what it gives them.
I worked on a job last year(assisting) where the Ad Agency(and client from what I heard) requested film specifically. so, there are times when film gives what is wanted, most other times digital meets the needs of both parties(photog and client) 100%.
but to artists, many of the top-dollar artists(think David Lachapelle, Andreas Gursky, Jeff Wall for instance) have moved to using MF-digi backs and dslr's in lieu of MF and LF(4X5, mostly 8x10). I don't think that most pro's(who can justify spending $30-60k on a camera system of their own) really are all that bothered about whether its film or digital(most preferring the digital workflow these days due to client's wanting to see the whole process and shot-by-shot. to me, its a give-and-take argument, I can see where they're coming from, not wanting to "waste time" running polaroid tests to see lighting ratios, or running test sheets/rolls of film to the lab and back, time pays, and the more jobs you can shoot in a smaller amount of time(not to mention clients with EXTREMELY SHORT DEADLINES), I think you can see my point.
sorry to have rattled off a bit, but we have to look at this from a pro's perspective a bit: If you have a roster of 15 shots in a day(10hrs), with 3 variations of each shot on 3 revolving sets, 1-1.5min per polaroid is a bit of time to wait to see what you get. shoot-->look at full-res file on monitor, "ok, 1/3 down on pack #2" shoot-->" "etc... you get my drift.
money talks, and slow pros walk....
pros(and to a point amateurs) back in the day were the backbone of film production, because film was the only thing to shoot(even when digi started to come into the pro scene heavy in the early 2000's). when ad agency's and photographers could see that they could have a faster turnaroud to a client, not having to make trips to the lab daily, and know 100% what they have before leaving the set, this was a very tempting offer, albeit an expensive one(still is to an extent). but being able to take that $40k digital system and write off a portion of its cost to your client on a daily basis lets you pay it off quite quickly.
more jobs(in less time)=more $$$$$$(generally) most ad's have finally gotten the point that digital can take AS MUCH time, if not more time, than film(retouching mostly), and pro's are able to charge justly for it.
so digital isn't always cheaper in the long run, but in terms of turnaround, it has some definite advantages
to the young(and all aged) artists and people who prefer the 'look' of film to digital, our numbers might be getting bigger(hopefully), but if we aren't buying more to feed our habits, the companies that make it won't be making $$, so, cutting our favorite films from their current line-ups.
in a perfect world, we could all have the ability to buy as much film as we could stock in our fridge/freezer, but unfortunately, I don't think this is possible for most of us. I know I can't stock up on Porta VC and TMY-2 for a while cause I need to get through my current stock of NC and efke film in the fridge.
tis the life....
sorry for rambling.
-Dan