I just think that Kodak needs to cut back on the size of the master rolls (I guess this can't be done?), and I think if the film devision was re-structured to be more focused on niche markets, and offered a full line up of "boutique" films (somewhat like Ilford), they're business would be much more successful.
IMO, It just seems like Kodak is using the same marketing model on film that they were using in the 90's when film was still a big thing. Now, instead of making fewer rolls of film because there is a decline in sales, they just cut the product from the line up. This method is absolutely rubbish.
I don't know, but if the film division declared independence from Kodak (Maybe the American Film Corporation?) and became smaller, more focused on niche markets, they would be more sucessful.
Unfortunately, I doubt any of this stuff discussed in this topic will ever happen. As weak and small the still picture film market is for Kodak, it's too valuable for them to let go. Kodak is film.