The paper you shared is a great snapshot of where sensitometry of black and white negative photography was in 1943 before the Zone System.
Some key numbers are easier to remember in arithmetic notation and some are easier to remember in Log10 for example “32” (the range of exposure Jones wants you to consider when looking for the 0.3 gradient to use for speed determination) is 1.5 Log10.
And you know that when you change an f/stop you cut the light by half or increase it by double. That works out to be 0.3 Log10.
The Zone System asks you to determine your speed at the point where you have stopped down by four stops (from Zone V to Zone I).
That makes the Zone System shift from speed determination point… 4 times 0.3 or 1.20 Log10.
Four stops is 1.2 but the ASA method aims 1.0 Log10 from speed point to meter point. That’s the number that is easily remembered arithmetically as “10”.
That’s where the 3 1/3 stops comes from.