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Why is it that despite hype about "film revival," fewer color films are available?

I did not bother reading the pages of posts. So this has probably been said before..
But I think it is possible that kodak and Fuji are just keeping the films that are making them money.
Smaller companies like ilford , foma, ferriana, don't see any profit in trying to compete with those giants. And could they even get color film equipment if they wanted?

-total ignorant and conjecture.