Agulliver
Member
APS might have succeeded, though I think the serious photographers were mostly already using 135 and medium format....APS died in part due to the majority of cameras being crap, partly due to digital coming along just when APS was being pushed as "the next big thing"...but also due to users being disappointed when they discovered that the wider aspect ratios were merely crops from the full size neg. I suspect that had digital not come along or had it never achieved decent quality, that APS would have survived alongside traditional formats - though really it "solved" problems very few people were asking to be solved.
What I think we'd have had in reality is a greater variety of films available in all formats....better high speed films in colour and B&W....I think that there would have been considerable improvement in 800 an 1600 ISO films in colour and 3200 in B&W. Possibly Konica would have refined their 3200 colour film to an extent that it was viable in 135 format.
The sheer volume of film sales would have meant that we'd still have Porta in NC and VC varieties, and possibly Ektar at 50, 100 and 200 speeds. I think we'd generally have a far greater variety of colour palates and saturation styles, mostly aimed at professionals.
I imagine there would also have been new technology in film processing for both the labs and for the home. I'm quite fascinated by the idea of film developed by heat only.
Social media would have meant that there would be demand for instant photos and quick processing/scanning of 135, APS and possibly 110. Sales volume might well have meant that scanners for home users became faster, better and cheaper than they are now.
What I think we'd have had in reality is a greater variety of films available in all formats....better high speed films in colour and B&W....I think that there would have been considerable improvement in 800 an 1600 ISO films in colour and 3200 in B&W. Possibly Konica would have refined their 3200 colour film to an extent that it was viable in 135 format.
The sheer volume of film sales would have meant that we'd still have Porta in NC and VC varieties, and possibly Ektar at 50, 100 and 200 speeds. I think we'd generally have a far greater variety of colour palates and saturation styles, mostly aimed at professionals.
I imagine there would also have been new technology in film processing for both the labs and for the home. I'm quite fascinated by the idea of film developed by heat only.
Social media would have meant that there would be demand for instant photos and quick processing/scanning of 135, APS and possibly 110. Sales volume might well have meant that scanners for home users became faster, better and cheaper than they are now.