To those expressing anger and frustration with Kodak (and other film manufacturers): "To be, or not to be, that is the question". 'Tis better for Kodak to be, IMO, and if Kodak believes raising prices is their only way survive then so-be-it. It's unfortunate that some folks may be unable continue buying their products. But please consider this: The world's wealth is cyclical. At this time, China is rapidly becoming the new world champion of wealth and prosperity... not to all who live there but that's the way it's always been everywhere in the world. There will always be those so vastly wealthy that US$100K means nothing to them and they'll waste that much every day. Others suffer at the loss of a dollar or two. Everything in this world is getting pricier. And very few peoples' incomes are keeping up with these cost increases. Kodak and every other manufacturer is just trying to survive. Believe me, they very carefully consider their profit margins and weigh these against how much they think they can get for their goods vs. sales volume. It's a tricky balancing act. And yes, they're going to maximize their profits rather than lose millions or billions in revenue just so we little folk can have our cheap film. As a corporation that's responsible to its shareholders, this is precisely what they must do. Kodak is certainly not the only corporation doing this balancing act. Everyone here knows that every single corporation does this. Anyone who believes Kodak should be a 'nice guy' and lose money out of the kindness of it's corporate heart... is fooling himself. And ranting about it is just useless bitching about not getting one's way.
The above stated: I say dump the damn middle-men. Often those are the crux of the sales volume v. pricing problems. They're friggin' leaches.