DREW WILEY
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- Jul 14, 2011
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"Plow and cultivate the soul", nikos? - Looks like a pretty shallow dry well in this case.
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So, really. What's the problem with charging a fee to do that? When one of her prints sold for $3.9 million, it wasn't just after she printed it. That's not what she sold it for.
I guess you think she should do it for nothing for private collectors. She's already not charging institutions.
What's wrong with her making money?
Because if I did this my clients would be hopping mad. 'You sold me a print and it faded and now you want to charge me for another?'
"Plow and cultivate the soul", nikos? - Looks like a pretty shallow dry well in this case.
Because if I did this my clients would be hopping mad. 'You sold me a print and it faded and now you want to charge me for another?'
Nothing i actually admire her.
It might not be relevant at all but nevertheless I will share two quotes by Andrei Tarkovsky:
"The particular function of art is not, as often claimed, to propagate ideas, to transmit thoughts, to serve as an example. The purpose of art is to prepare a person for death, to plough and cultivate his soul, turning it towards the good."
"Indeed, it's so easy to shoot a scene beautifully just for effect, for the praise of others... However, it's enough to take just one step in this direction, and you're lost."
Hopping mad? Anyone can look up the material used and see that it is subject to fading.
The fact that the fee is waived for institutions suggests that this service is mostly for them.
To my own view treating photography as something like painting is comical. Accept it or not photography and film are infinitely reproducible by default and all efforts to put value onto the print (by colouring it, limited numbers, destroying the negatives) I find it a bit weird to say at least. But as long as collectors pay money and some very few photographers get rich is great.
Do you sell extremely limited edition prints, and provide authentication of their rarity? If so, do you charge anything close to what Ms. Sherman charges for that?
Hopping mad? Anyone can look up the material used and see that it is subject to fading.
The fact that the fee is waived for institutions suggests that this service is mostly for them.
Believe it or not, even small timers can and do sell limited edition prints with authentication. And I don't charge what Ms. Sherm charges because sadly I'm not in on the grift. But if I was I'd be charging as much as I can and pulling the same schtick she is. Oh, it looks like your limited edition autographed authenticated print might be fading, I can have it replaced for a slight fee.
Anyone doesn't. Photographers understand the jargon, customer just wants a picture on their wall. Please keep out of direct sunlight doesn't seem to get into their brains either.
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