Well, certainly less towns want stinky pulp mills. The type of trees good for pulp grow fast. Forests good for constrution lumber are badly overcut or burned over already; but that's a different story. Good quality book paper has at least doubled in the past decade. Here in the West, diminishing snowfall has significantly reduced hydroelectric generation of energy; so more expensive natural gas is being used, and alas, filthy coal in some areas. Energy pricing is also gamed to a real extent, but I won't go there due to it being another controversial tangent. And now common sense cooperation with Canadian sources has been severed .... A lot of factors in play.