I just read it. very interesting, especially the fuji info. kinda explains the shortages of films like velvia 50. I would really like it if they gave an update on whether they are going to turn on the "mothballed facility" again
john
John,
it is very very likely that the expression "mothballed" is the wrong term here, and probably the result of an unprecise translation from Japanese to English.
It is much more likely that Fujifilm had to do exactly the same at some time point in the pandemic as all the other film manufacturers: Interrupt production for several months. And after that then continuing it.
Kodak had to do it. Ilford had to do it. ADOX had to do it (but for a much shorter time). Film Ferrania had to do it. And afaik Foma, too.
It is extremely unlikely that Fujifilm had "mothballed" whole film production for a longer time (or until now). Because if that would have been the case, we would have seen shortages or unavailability of Instax film. But that did not happen! Fujifilm is selling dozens of millions Instax film packs p.a.. If their film factory would have been "mothballed", it would have been impossible to continuously serve the market with Instax film.
You cannot simply sell so much film just from existing stock. You have to produce it to sell such a huge amount.
And Fujifilm just some weeks ago introduced another new film product: An instax printer for instax Wide film. You would not do that with a "mothballed" or longer closed film factory.
Japan had a slow start in vaccination against Covid19. But meanwhile they have accelerated in an impressive way and surpassed lots of other industrialized countries by a significant margin (including the US and Germany). And they are still running at full speed. So maybe Fujifilm was affected by the slow start, but the situation is much much better now and further improving quickly in Japan.
By the way: I recently bought fresh Fujifilm again (Superia X-Tra and Instax Wide) via Fotoimpex. And the guarantee dates were far in future: late 2023 (Instax) and 2024 (Superia). So fresh / recent production.
Best regards,
Henning